Financial wellbeing that works — for employees and employers.
Financial stress quietly drains productivity, retention, and engagement. DIY Finance improves workforce financial wellbeing through personalized AI guidance, measurable outcomes, and continuous improvement — with privacy built in.
Built for the enterprise
Designed for forward-thinking employers and their benefits teams.
The cost of financial stress
Financial stress reaches every corner of your organization.
When people carry money worry to work, it shows up as lost focus, higher turnover, and benefits that go unused. The effects are measurable — and improvable.
Employee financial stress
of workers report money as a significant source of stress in a typical week.
Learn more →Productivity loss
average hours per week a stressed employee spends distracted by personal finances.
Learn more →Retention challenges
financially stressed employees are roughly twice as likely to look for a new job.
Learn more →Benefits underutilization
of financial-wellness benefits go unused because they feel generic or hard to start.
Learn more →The DIY Finance approach
A better way to improve financial wellbeing.
Not another library of articles. A guided system that meets every employee where they are and moves them forward.
Personalized AI coach
Every employee gets guidance tailored to their real situation — income, debts, goals, and pace — instead of one-size-fits-all education.
Financial Wellbeing Score
A comprehensive framework measures progress over time — so improvement is visible, motivating, and never reduced to a single credit number.
Continuous improvement
Action plans, timely nudges, and progress tracking keep momentum going long after onboarding — the way real habits form.
Inside the platform
One place employees actually want to use.
A calm, guided experience — priorities for today, progress across every goal, and a coach that explains the why.
Good morning, Maya
You're on track — 3 priorities today.
For employees
Employees build better financial futures.
Ten guided tracks, one coach, real progress — covering the decisions that shape a life.
For the business
Business outcomes that matter.
Financial wellbeing isn't a soft benefit. It moves the numbers leaders are measured on.
Executive analytics
An executive view of workforce financial health.
Privacy-preserving, aggregate-only. See where your workforce stands and how it's trending — never an individual's data.
Privacy by design
Employee privacy comes first — always.
Individual financial information is never shared with employers. You see aggregate, de-identified insight. Nothing more.
What stays private
- ✓ Individual balances, accounts, and transactions
- ✓ Personal Wellbeing Score and history
- ✓ Specific goals, debts, and coaching chats
- ✓ Whether a given person participates
What employers see
- ✓ Aggregate Workforce Wellbeing Index
- ✓ De-identified trends by large cohort
- ✓ Adoption and utilization rates
- ✓ Program ROI and outcome summaries
The signature metric
Introducing the Workforce Financial Wellbeing Index™
A single, privacy-preserving measure of your workforce's overall financial wellbeing — trended over time, benchmarked against your goals.
Everything HR needs
A complete platform, ready for rollout.
The difference
Why DIY Finance.
Traditional financial-wellness benefits inform. DIY Finance improves — measurably.
| DIY Finance | Traditional wellness | |
|---|---|---|
| AI coaching | ● | — |
| Continuous guidance | ● | — |
| Outcome tracking | ● | — |
| Financial Wellbeing Score | ● | — |
| Personalized recommendations | ● | — |
| Executive analytics | ● | — |
| Modern mobile experience | ● | ● |
| Privacy-preserving employer dashboard | ● | — |
| Guided action plans | ● | — |
| Long-term progress | ● | — |
From the people who lead benefits
Trusted by the leaders who own outcomes.
"For the first time we can show the board a financial-wellbeing number that actually moves — without ever touching an employee's private data."
"Adoption blew past every wellness tool we'd tried. People use it because it feels made for them."
"The privacy model made the security review easy. Aggregate-only insight is exactly what we needed."
"Lower stress, better retention, stronger retirement participation. This is the rare benefit that pays for itself."
Enterprise-grade
Security and compliance you can defend to any review.
Help your employees build better financial futures.
Financial wellbeing benefits everyone. Employees make better decisions. Organizations build stronger, steadier teams.